Event Marketing Manager – 21571

Published
November 20, 2021
Location
San Antonio, TX
Job Type

Description

Why YOU want this position

Enverus delivers business-critical insights to the global energy industry through a state-of-the-art SaaS platform built on industry-leading data and energy analytics. Our solutions deliver value across the entire energy value chain, empowering customers to be more agile, efficient, and competitive. The range of energy industry participants we serve includes exploration and production (E&P) companies and related businesses such as oilfield services, midstream, capital markets, power generators and utilities, energy traders, and downstream commercial & industrial energy consumers.

Reporting to the Director of Marketing Events, the Event Marketing Manager, is, above all, a project manager who manages assigned events (trade shows, product launches, webinars, hosted events) to maximize the impact of highlighted technologies and within the context of larger marketing communications activities and campaigns to promote Enverus as the recognized “thought leader” in its key sectors. The Event Marketing Manager understands logistics, marketing, and communication, bringing enthusiasm, fresh ideas, and impeccable organizational skills to an amazing culture and helps the team not leave anything about an event to chance. They will work closely with marketing leadership to determine key events, handle attendance from start to finish (registration, attendance, etc.), and prove return on investment (ROI). They are empowered to innovate through collaborative problem solving and process improvement. Five to seven years of experience in event marketing/management required, with a passion for corporate planning.  

Performance Objectives

  • Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
  • Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
  • Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
  • Develop event strategies with these teams based on objectives like lead generation, increasing product usage/speeding customer onboarding, and customer advocacy.
  • Responsible for all pre-show planning and management of event coordination including but not limited to internal team training for the event (elevator pitch, demos, etc.), securing hotel rooms and flights, support materials, pre-and post-show communications with internal event team, attendees, prospects, customers, and partners
  • Partner with the content team to develop strategies leveraging existing content and access to industry communities to promote events and tradeshows
  • Interact with key decisions makers and accountholders
  • Work with an in-house designer to ensure event display accurately represents the Enverus brand
  • Support overall department strategy and collaborate with the events team to execute world-class events
  • Manage and drive event production schedules with internal and external partners.
  • Work within the given budget for assigned shows
  • Coordinate show services, marketing materials, accommodations, transportation, badge registrations, onsite services, technical services, booth setup, product placement, etc.
  • Work with the individual Product Lines, Sales teams, and Integrated Marketing to develop plans for communicating the Enverus offering aligned to selected industry technical challenges, domains, themes for the specific trade shows and events
  • Provide written summaries evaluating tradeshow success and future opportunities for improvement

Competitive Candidate Profile

  • 4-6 years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
  • Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
  • Experience partnering with an enterprise sales team
  • International event experience and familiarization with GDPR regulations required
  • You are metric-driven and can draw insight from complex marketing data
  • Strong organizational and planning skills
  • Strong communication skills – written and verbal
  • Strong ability to juggle multiple projects and events
  • Exceptional verbal and written communication skills
  • Effective organizational, project, team, and time management skills
  • A sense of humor, tenacity, & grace under pressure
  • Detail-oriented with excellent follow-up, budgeting, and time management skills
  • Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining a strong focus on execution and deadlines
  • Ability to receive feedback and engage in continuous self-improvement
  • Adept at handling multiple projects simultaneously under pressure to meet tight deadlines
  • Estimated Travel 15%
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