Head of Marketing

Published
June 5, 2021
Location
Austin, TX
Job Type

Description

As the Head of Marketing at company you will be responsible for the overall marketing strategy during a period of significant growth and scale. You will develop a deep understanding of our customers and leverage these insights to shape the business 's position and it 's future messaging. You will lead and inspire a team of marketing and communications professionals to partner with various teams to execute on a comprehensive marketing vision and strategy.

As the Head of Marketing you will:

  • Craft, lead and execute a comprehensive marketing strategy and vision.
  • Develop a deep understanding of our target marketing, including buyer personas, essential use cases, and customer needs.
  • Partner with product management on prioritization by providing the voice of the customer and prospects
  • Partner with sales leadership to equip sales with tactical enablement materials to effectively deliver company 's value proposition to its customers and prospects
  • Be an inspiring leader who can challenge the team to reach their full potential and grow in their careers.
  • Be a storyteller of the company global brand: peace of mind, technical excellence, white glove customer service, premium UX design, and best in class legal & compliance.
  • Solidify company 's reputation as the expert of crypto-native products and services in the world.
  • Build an employer brand that highlights our diversely talented team, company mission, and vision for the not so distant future of this industry
  • Collaborate with cross-functional partners and external agencies to drive revenue growth, our communication narrative, product roadmap, hiring plan, and overall company strategy.

We look for teammates who have:

  • Deep experience leading teams through periods of significant growth and scale.
  • Deep experience within the financials services, FinTech, and/or crypto industry,
  • A breadth of experience across all areas of marketing and a depth of expertise in a few core marketing areas including Account Based Marketing
  • Experience building, growing, and mentoring distributed marketing teams.
  • A track record of establishing and building brands in emerging technology industries.
  • Deep conviction about the blockchain or digital asset industry, and are excited to immerse yourself in it.
  • Proven that you can navigate the constantly changing demands of a high-growth startup.
  • Some combination of the following attributes: creative, humble, ambitious, detail oriented, hard working, trustworthy, eager to learn, methodical, action oriented, and tenacious.

Bonus Points:

  • You've kept up to date with the proliferation of blockchain and crypto innovations.
  • You've seen and were emotionally moved by the musical Hamilton (the founder of our nation's financial system.
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