Product Marketing Manager – Fully Remote

May 8, 2022
San Antonio, TX
Job Type


Formative is looking for a Product Marketing Manager, with Education Technology experience, to develop and execute marketing strategies alongside the creative content necessary to support these strategies. You will be the first Formative Product Marketing leader. If you're a passionate, experienced, B2B product marketer who has demonstrable success working with SaaS products and driving GTM strategies, then let’s talk!

  • This position is 100% remote. Formative is registered as an employer in many, but not all, states. We can only consider applicants residing in the US and in the following states where Formative is registered: AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MA, MD, MO, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, VA, WA.

Primary Responsibilities

  • Craft core product positioning that differentiates our value from the competition.
  • Develop messaging that resonates with key markets and personas.
  • Serve as a critical liaison between development and customer-facing teams.
  • Conceptualize and craft educational product and solution content for a variety of platforms (one pagers, infographics, etc.).
  • Contextualize Formative within the competitive EdTech landscape.
  • Support sales through training and enablement, including the development of internal tools and external collateral.
  • Plan and manage multi-channel product communications, including new feature releases, enhancements, and thought leadership.
  • Partner with the product team to evangelize our users’ needs.
  • Partner with sales leaders to track and drive conversion of the sales pipeline, in support of revenue goals.
  • Collaborate with marketing, sales, and design leaders to develop strategic campaigns and compelling assets that communicate the value of Formative in order to support retention and acquisition efforts.
  • Analyze and synthesize qualitative and quantitative data.
  • Conduct ongoing win/loss analysis and market research to support the evolution of our product development and go-to-market strategies.


  • 3-5 years of direct experience in Product Marketing/Content Creation in an EdTech and B2B/SaaS model company.
  • Experience in constructing marketing plans that encompass strategy, customer research, competitive analysis, product requirements, messaging, content creation, etc.
  • A strong portfolio of produced creative content.
  • Proficient with design tools like Figma, and Adobe CC.
  • Experience collaborating across geographies and with cross-functional teams, including executive management, product management, operations, sales, and marketing.
  • Superior organizational, time-management, and presentation skills.
  • Ability to multi-task and manage multiple projects.


You Are:

  • Knowledgeable and ahead of trends in the EdTech market so that you can help shape the future of our industry.
  • Collaborative and confident when serving as the intersection between cross-functional departments that range from development to sales.
  • Self-motivated: highly driven to produce results.
  • Curious and customer-centric with a passion for making an impact on education.
  • Passionate and eager to grow in matters related to diversity, equity, and inclusion.
  • Committed to building and sustaining a collaborative, inclusive environment.

You Have:

  • 3+ years of product management, product marketing or sales enablement experience in EdTech.
  • Proven brand-positioning and product-value-proposition-development expertise.
  • Strong organizational skills and the ability to manage multiple work streams and priorities.
  • Excellent written and oral communication skills.
  • Exceptional analytical and strategic-thinking skills.


The following benefits apply to full-time employees based in the US.

  • Health, dental and vision insurance
  • Health Savings Account and Flexible Spending Account
  • Generous 401k Company Match
  • Company stock ownership
  • Flexible Paid Time Off
  • Paid Parental Leave
  • Paid Holidays

Formative, is an all in one platform that helps educators capture student responses in real-time, to provide immediate feedback and track student progress. Used by 50K+ teachers and 1M+ students every week, Formative's mission is to empower educational partners to accelerate learning by eliminating the need for summative assessments. Today, teachers from over 10,000 school districts across the US and the world have signed up for Formative, driving thousands of learning institutions to upgrade to more powerful partner status. We are on a mission to bring this transformative learning approach to more teachers and students and to contribute to a stronger education system.

Formative is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All applicants will need to be able to work in the U.S. and present proof of authorization to work in the U.S. as a condition of employment. We are not able to provide sponsorship (H-1B visa, etc.) for employment at Formative.

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