· Execute and improve all organic search tactics for Google and Bing.
· Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content.
· Analyze web analytics to drive insights and data-driven content optimization recommendations.
· Perform ongoing keyword expansion including identification and implementation of keyword opportunities.
· Write and design pages optimized for SEO staying true to brandings standards .
· Stay up-to-date with search engine updates to identify and implement contemporary, SEO-driven strategies.
· Work with the webmaster to ensure the website conforms to usability and mobility standards.
· Perform site audits and work with the development team ensure all back end functionality (3XX, 4XX, 5XX, etc.).
· Execute link building and link profile management activities including opening accounts, webmaster outreach, relationship building, etc..
· Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns.
· Track, report, and analyze website analytics and SEO initiatives and campaigns.
· Research and analyze the competition and competitor websites.
· Work with content and marketing teams to drive SEO in content creation and promotion.