SEO Specialist

Published
November 8, 2020
Location
Atlanta, GA
Job Type

Description

·        Execute and improve all organic search tactics for Google and Bing.

·        Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content.

·        Analyze web analytics to drive insights and data-driven content optimization recommendations.

·        Perform ongoing keyword expansion including identification and implementation of keyword opportunities.

·        Write and design pages optimized for SEO staying true to brandings standards .

·        Stay up-to-date with search engine updates to identify and implement contemporary, SEO-driven strategies.

·        Work with the webmaster to ensure the website conforms to usability and mobility standards.

·        Perform site audits and work with the development team ensure all back end functionality (3XX, 4XX, 5XX, etc.).

·        Execute link building and link profile management activities including opening accounts, webmaster outreach, relationship building, etc..

·        Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns.

·        Track, report, and analyze website analytics and SEO initiatives and campaigns.

·        Research and analyze the competition and competitor websites.

·        Work with content and marketing teams to drive SEO in content creation and promotion.

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