Technology Innovation and Product Platform Marketing – Contractor

Published
November 18, 2021
Location
Atlanta, GA
Job Type

Description

The FSO Marketing Manager will be supporting additional BMC initiatives, including deliverable production and approvals, and internal stakeholder communications. This role will engage/integrate with the fuller EY BMC team to support execution (e.g., C&E for internal communications; External Communications leads for activities including press releases and social media).

RESPONSIBILITIES

• Assist marketing leaders with the tactical execution of innovative and multi-channel marketing campaigns to drive demand and measurable impact.

• Manage the development and promotion of our thought leadership articles through appropriate channels (including digital channels, media, social media etc)

• Manage and execute strategic proprietary EY events (e.g., peer-to-peer network roundtables, seminars, webcasts) and industry conference sponsorships

• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and report campaign performance/ROI of activities.

• Effectively project manage multiple initiatives simultaneously and work independently to resolve challenges while maintaining an active dialogue with all stakeholders

  • Adept at implementing go-to-market programs and managing the associated budget.
  • Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects and ability to work under pressure.
  • Proven track record of accomplishments in multi-channel marketing and understanding of advanced digital marketing concepts (including digital marketing, demand generation using marketing automation, paid media, optimizing search, audience segmentation/persona development, client life cycle etc)
  • Demonstrated success in building internal and external relationships at a senior level as well as with external vendors
  • Excellent written and verbal communication skills including a proficiency in converting complex technical concepts into compelling market messages.
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