VP Corporate Communications & Brand Marketing

Published
June 5, 2021
Location
Austin, TX
Job Type

Description

As the Vice President of Corporate Communications and Brand Marketing, you will partner with the Executive leadership team to establish Company brand leadership and drive a strategy to broadcast our story to the world. As an enthusiastic and creative team leader you will develop a world class brand strategy, compelling integrated campaigns, innovative creative and content, industry thought leadership and a highly effective communications function (AR/PR/IR). You know what it takes to recruit, train and develop a diverse world class team and motivate, enable, and remove obstacles.

As a passionate leader and a gifted storyteller you will create a strategic asset for Company that deeply connects with customers and establishes a critical foundation for our next phase of growth. You will guide and collaborate with the marketing team, cross-functional partners and agencies to craft our brand vision in the market.

Responsibilities:

  • Establish and amplify Company brand position to demonstrate our unique and powerful organizations driving digital transformation.
  • Elevate and refine our communications and thought leadership efforts to further establish our position in the industry and increase brand awareness to create strategic influence in the market.
  • Develop and execute against a communications / influencer marketing strategy, including: AR, PR, Social and influencers.
  • Drive the overall integrated campaign planning process and alignment with marketing leadership, channel owners and agencies (internal/external) to formalize GTM timeline, creative brief, strategies and tactics.
  • Track, analyze and report results from all brand and awareness initiatives.
  • Develop and grow an incredible team by developing existing talent and recruiting the best talent in the industry.
  • Implement a culture of learning and continuous improvement

Desired Experience and Proven Skills

  • 15+ years experience in Marketing leadership role with a fast paced high growth SaaS company
  • Expertise leading and managing PR/AR strategy; including managing agencies, analyst relationship and developing influencer strategy.
  • Successful experience partnering with product marketing, content, PR, digital agencies, data analytics, and demand generation teams to craft effective marketing and communications strategies.
  • Deep understanding of, and experience with, digital brand development in a B2B environment (design, messaging). You understand how both brand and product communications work together to drive revenue and customer loyalties.
  • A masterful storyteller engaging and influencing others to align to a vision. A gift for bringing clarity where there is ambiguity.
  • Strong leadership skills; able to lead, develop and manage a team of people, keeping team and individual productivity high and attrition at a minimum
  • Pragmatic Problem Solver - Ability to digest complex problems, make recommendations and develop practical solutions and action
  • Action-Oriented/Work Ethic - Clear self-starter who takes pleasure in taking action, not the theoretical.
  • High level strategic thinker who can also dive into the day to day trenches
  • Have excellent communication, organizational and time management skills
  • Proven ability to influence at all levels
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