Director of Marketing, EdTech – Remote 1915

The Renaissance Network, Inc.
Published
May 7, 2022
Location
San Antonio, TX
Job Type

Description

Job Description
Are you a driven marketing leader ready to accelerate the product promotion for a fast-growing education start-up working to close the opportunity gap?
Tutored by Teachers provides underserved communities online academic support in the form of interventions, homework help, and enrichment in either small group or one-on-one sessions all led by credentialed teachers. Using the culturally responsive Whole Child approach, these talented and diverse teachers provide the effective instruction which is so critical for high-need students to reach their full potential.
With the need for the Tutored by Teachers (TBT) solution being so great, they seek an experienced and excited Director of Marketing to lead their marketing endeavors.
Major Responsibilities

  • Create and implement a comprehensive strategy to accelerate the expansion of brand awareness, messaging, and marketing plans in the K-12 education space
  • Develop high impact marketing and sales collateral that creates the interest of and engagement from school leaders and key decision makers
  • Assist in the development of sales presentations that illustrate how the Tutored by Teachers platform improves student outcomes
  • Support the growth of a diverse and high-quality teacher community through paid acquisition, content marketing, and word of mouth
  • Acquire mastery of the TbT solution, the competitive landscape, and key trends
  • Live the TbT mission of not resting until students and teachers achieve their full potential

Preferred Qualifications

  • Comprehensive marketing experience in a startup or small company
  • Successful experience with both B2B and consumer marketing strategies
  • Accomplished at developing marketing performance indicators to measure success
  • Excellent communication skills, both written and oral
  • Bachelor’s Degree or equivalent market experience/knowledge
  • Ability to work and collaborate remotely with various teams

Tutored by Teachers is a public benefit company that seeks to close the opportunity gap. Designed to be plug-and-play, their platform is fully adaptive to student and school needs while being a very minimal lift for administrators and teachers. The highly qualified and diverse teacher community at Tutored by Teachers reflects and understands the communities they teach in. They seek to improve student and teacher outcomes and advance equity in education through their Virtual Intervention Model.
The Renaissance Network - Building World-Class Teams to Impact Education
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