As the Head of Marketing at company you will be responsible for the overall marketing strategy during a period of significant growth and scale. You will develop a deep understanding of our customers and leverage these insights to shape the business 's position and it 's future messaging. You will lead and inspire a team of marketing and communications professionals to partner with various teams to execute on a comprehensive marketing vision and strategy.
As the Head of Marketing you will:
- Craft, lead and execute a comprehensive marketing strategy and vision.
- Develop a deep understanding of our target marketing, including buyer personas, essential use cases, and customer needs.
- Partner with product management on prioritization by providing the voice of the customer and prospects
- Partner with sales leadership to equip sales with tactical enablement materials to effectively deliver company 's value proposition to its customers and prospects
- Be an inspiring leader who can challenge the team to reach their full potential and grow in their careers.
- Be a storyteller of the company global brand: peace of mind, technical excellence, white glove customer service, premium UX design, and best in class legal & compliance.
- Solidify company 's reputation as the expert of crypto-native products and services in the world.
- Build an employer brand that highlights our diversely talented team, company mission, and vision for the not so distant future of this industry
- Collaborate with cross-functional partners and external agencies to drive revenue growth, our communication narrative, product roadmap, hiring plan, and overall company strategy.
We look for teammates who have:
- Deep experience leading teams through periods of significant growth and scale.
- Deep experience within the financials services, FinTech, and/or crypto industry,
- A breadth of experience across all areas of marketing and a depth of expertise in a few core marketing areas including Account Based Marketing
- Experience building, growing, and mentoring distributed marketing teams.
- A track record of establishing and building brands in emerging technology industries.
- Deep conviction about the blockchain or digital asset industry, and are excited to immerse yourself in it.
- Proven that you can navigate the constantly changing demands of a high-growth startup.
- Some combination of the following attributes: creative, humble, ambitious, detail oriented, hard working, trustworthy, eager to learn, methodical, action oriented, and tenacious.
- You've kept up to date with the proliferation of blockchain and crypto innovations.
- You've seen and were emotionally moved by the musical Hamilton (the founder of our nation's financial system.